June 6, 2022
One of the first things that every person in the financial services industry learns early on is that investors are motivated by two emotions, fear and greed. In my over thirty years as a practitioner, I can confidently say that fear is a much more powerful motivator than greed. Most investors are more than happy to sacrifice relative performance on the upside for an absolute assurance of limited losses on the downside.
Trump learned this lesson from his days in real estate. He played on the fears of the American people. Immigrants were rapists, Muslims were terrorists, Mexicans were mules, and Blacks were AntiFa. People became afraid of voter fraud, rigged elections, the media, school officials, medical professionals and others. As a political strategy fear worked, and is still working.
Democrats should take a page from the Republican playbook this year and in 2024. The DNC needs to constantly and loudly remind Americans what we really need to be afraid of. We need to be afraid of politicians trying to steal elections. We need to be afraid of white supremacists. We need to be afraid of teenagers wielding AR-15’s. We need to be afraid of hurricanes, tornadoes, and wildfires. We need to be afraid of Republicans looking to roll back civil rights and a woman’s right to privacy. We need to be afraid of political hacks running school committees. We need to be afraid of the war on science. We need to be afraid of conspiracy theories. These are all very real things to be afraid of.
Democrats need to remind voters that this Republican Party is a clear and present danger. This is a Republican Party that totally embraces the ethos that “extremism in the defense of liberty is no vise.” Biden calls it ultra MAGA. No matter what you call it, call it what it is.