June 3, 2023
Once upon a time, country clubs were the social center for many families. Men played golf all day, women hung out at the pool with the children, and everyone attended the many social events sponsored by the club. Spring Fling was a must attend, opening event. Players had to stand in line at the pro shop to get into the annual four ball. Opening and closing day events were well-attended.
Then things began to change. E-mail made it easy to arrange foursomes so small groups began to develop, cutting down on socialization. More moms went to work outside the home. Moms and dads had to shuttle children around to various practices and games on the weekends. Heavy drinking was frowned upon. Card games disappeared. No one wanted to dress for formal affairs. The club became a place where you went, did your business, and returned home.
COVID, Zoom and working from home may have put things back to where they were. COVID created a sense of isolation that people were unfamiliar with. Clubs brought people together. Members could recreate with other members in the safety of the out-of-doors. Club membership boomed during COVID, and many clubs still have long waiting lists. Many members like the population at large are working from home on-line, and attending meetings on Zoom. The club gives them a place to go where they can interact with other adults. It has become a home away from home.
Research shows that people who don’t have to commute to the office every day spend more time frequenting local shops and restaurants. This applies to clubs as well. Club life may never be what it once was, but it does seem to be morphing into a new paradigm.